About Me

I’m a creative director and designer with over 20 years of experience, blending a passion for packaging design and photography with a creative spirit that never sits still. My work spans a wide range of creative disciplines, including packaging design, photography, food styling, photo retouching, and both in-store and outdoor signage. I’ve had the opportunity to collaborate with major brands such as Kwik Trip, Target, Walmart, and Watkins Inc., helping to lead and shape impactful, transformative brand experiences.

As the former Creative Services Manager at Watkins Inc. and currently the Head of Packaging Design at Kwik Trip™ Inc., I have spearheaded numerous successful rebrands—including Urge!™, Nature’s Touch® and The Kwikery™—earning three Vertex Awards for our team’s standout work.

Outside of my day-to-day design world, I enjoy metal-smithing and mixed media jewelry design. I’m constantly exploring new creative outlets; most recently, exploring 3D printing, to push my creative boundaries. At the heart of it all, I’m driven by a simple but powerful goal: stay inspired, stay curious, and do something creative every day.